Kuala Lumpur, 21st February 2011 – Earth Hour 2011 on 26th March prepares to showcase a growing global community committed to taking environmental actions that go beyond the hour. From now until Earth Hour 2012, WWF-Malaysia is urging everyone across the nation to take Earth Hour beyond the hour by signing up at wwf.org.my and pledging to “Live Green: One switch at a time.”
Each month, a simple action towards a more sustainable lifestyle will be highlighted at wwf.org.my. For example, individuals can pledge to switch off their TV and computer, instead of leaving these in standby mode.
“WWF-Malaysia hopes that Malaysians will join the global community this Earth Hour to take action that goes beyond the hour. It is easy to “Live Green: One switch at a time”, and the more people who make this pledge, the more powerful our efforts to protect our living planet become,” said WWF-Malaysia Executive Director/CEO Dato’ Dr Dionysius Sharma.
From its inception as a single-city initiative in 2007, Earth Hour has grown into a global movement where hundreds of millions of people from every continent join together to acknowledge the importance of protecting our planet.
Earth Hour 2011 will ask Malaysians to:
• Switch off your lights for Earth Hour at 8.30pm, Saturday 26 March 2011 and celebrate your commitment to the planet with the people of the world
• Sign up at wwf.org.my and pledge to “Live Green: One switch at a time.”
• Sustain your actions beyond the hour
Earth Hour 2010 was the largest voluntary action for the environment in history with lights going out across 128 countries and over 4,500 cities worldwide. Earth Hour 2011 will again see hundreds of millions of people across all continents come together to celebrate an unambiguous commitment to the planet by switching off their lights for one designated hour.
The countdown to Earth Hour 2011 has begun, the iconic “lights out” event that has seen some of the world’s most recognized landmarks, including the KLCC Twin Towers, KL Tower, Forbidden City, Eiffel Tower, Buckingham Palace, Golden Gate Bridge, Table Mountain, Christ the Redeemer statue and Sydney Opera House switch off in a global celebration of the one thing that unites us all – the planet.[source: http://wwf.org.my/?12220/Earth-Hour-2011-Growing-Beyond-the-Hour-Pledge-to-Live-Green]