Veronicas fight fur trade

Jess and Lisa Origliasso of The Veronicas at a public event unveiling their new PETA ad. (Photo: Brendon Thorne/Getty)

Pop-rockers the Veronicas have sung out against fur in a new campaign for People for the Ethical Treatment of Animals.

The ad features twins Jess and Lisa Origliasso each holding a shockingly realistic skinned “rabbit” with a caption reading: “Here’s the rest of your fur coat.”

“Here’s the rest of your fur coat” - The Veronicas for PETA

The twins launched the ad campaign outside Sydney’s Queen Victoria Building today, both wearing PETA T-shirts branded with the slogan “Mean People Wear Fur”.

They condemned Australia’s continued fur imports, most of which come from China, saying they are unnecessary.

Jess explained the campaign was to “discourage people from buying fur and educating them from where it came from”.

PETA says the campaign is aimed at the world’s leading fur exporter, China, where animals on fur farms are often skinned alive.

It says dogs and cats are killed in China for the international fur trade but with Chinese fur often processed and relabelled in other countries, it’s difficult to identify where the fur has come from.

“For us, fur is barbaric and unnecessary,” Jess said. “There is no need for fur.”

The Origliassio sisters have always liked PETA’s strong visual campaigns and are very proud to be part of their campaign against fur.

Because of their involvement in fashion design they felt it was the right campaign for them.